Marketing Research & Consultancy

OBJECTS

Moscow and the regional real estate markets , including segmented analysis of each of market (premises and commercial real estate, the ground areas, etc.). Research can include complex studying of the market and definition of the probable script of its development, consideration and the analysis of the broad variety of questions connected with characteristic parameters of the market, pricing, volumes and structure of supply and demand, tendencies, forecasts, and as institutional structure of the studied market, influence on its dynamics of external and internal factors. Moscow and regional markets of bank services to physical and legal persons. Research can include the competitive analysis, studying of bank services and ways of their granting, the analysis of consumer preferences and many other things. Other commodity markets and services.

RESEARCH VARIANTS

Ready researches - analytical research of various segments of the real estate market exposed by the company on sale.
Researches on order – are made by the Company for the certain customer and answer its specific goals and the requirements certain in the task.
Analytical materials - quarterly placed on a company’s site in a mode of an easy approach materials of the analytical and survey character, covering situation in various segments of the market of the real estate.

GOALS AND PURPOSES

For correct estimation of a competitive market situation, assessment of its real volume, development dynamics and tendencies; for an estimation of preferences of clients, development of advertising strategy and formation of the optimum advertising budget. Preparing the research program, and also during carrying out of research the Company is guided by unique individual purposes and needs of the client. The main streams of the researches are:

• Goods and services market research.
• Market volume and perspective research of a certain good or service.
• Consumer preferences and behavior research.
• Creation of the portrait of the potential consumer based his socio-demographic, professional and psychological characteristics.
• Research of the competitive environment.
• Research of the goods and commodity policy of the enterprise.
• Research of system of marketing communications (advertising, PR, etc.) the enterprises.

TERMS

Terms of carrying out of Research to order vary from several days for descriptive research about several months for large-scale research or forecasting and also обговариваются specially in each concrete case. Term of granting of Ready researches makes one working day from the date of payment.

TARIFFS

Cost of Research on order depends on many factors (terms, volume, technique, etc.). The final size of cost of research is defined only after the coordination with the customer of the research program. Cost of research is specified in the summary to work. Payment of services is made under the account, the exposed customer after definition and the coordination of all parameters of research and the conclusion corresponding

EXPERIENCE

On results of 2006 the Company has entered in ten the best partners of the company of RBC on volume (in money terms) sales of marketing researches and state-of-the-art reviews. Experts of the Company have wide experience of carrying out of researches on the market of the real estate in various regions of Russia, the CIS countries and the Baltic region. Research project examples:

• Estimation of investment appeal of segments of the real estate premises and commercial real estate of cities: Nizhni Novgorod, Ivanovo, Petropavlovsk-Kamchatka, Rostov-ON-Don, Kiev, Minsk, Riga, etc.
• the Review of the commercial real estate of large cities of Russia: Samara, Kazan, Rostov-ON-Don, Kursk, Ekaterinburg, Tyumen, etc.
• Research of the hotel market on federal districts of Russia.
• Expediency evaluation of opening of trading object in Moscow.
• Definition of expediency of opening of object of retail trade in the Moscow area.
• An estimation of expediency of purchase of trading-office object in Kursk from the point of view of investment appeal.
• Market research of commercial real estate on federal districts of Russia.
• Cinema market review of Russian federal districts.
• Research of the office and warehouse real estate of the Moscow region.
• Analytical research of the agricultural-purpose sites of the Moscow region.
• Russian cities trading real-estate market research.
• Moscow region prime segment buyers preferences analysis.
• Moscow bank cards review.
• Bank credit user portrait.

ADVANTAGES

• Vast operational experience in the field of real-estate marketing.
• Good knowledge of the real-estate market and its segments
• Optimal price-quality parity
• Client-oriented report-making strategy
• Own unique real-estate price data base
• Short deadlines